DalanovumArticles
Insights, trends, analyses and reporting on digitalisation, AI and the web. Much of it rests on our own measurements, and when it does, we publish the data and the method.
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How heavy are agency home pages?
The heaviest home page in our measurement weighs 183.9 MB. At 206 of 500 agencies, the home page weighs more than 2 MB.
Do SEO, web and advertising agencies pass the basics they sell?
13% of Swedish agencies pass all 11 technical SEO basics on their own home page. Among SEO agencies it is 9 of 59.
Do SEO, web and advertising agencies track you before you say yes?
We opened 500 Swedish agency websites. 52% sent the visitor on to tracking services before the cookie banner had been answered.
Frequently asked questions
Where do the numbers come from?
From our own measurements of public websites.
Every article explains how we got the numbers.
Can we find out how our own website compares?
Yes. Run the free quick check or email us.
The quick check shows whether AI tools can find, read and understand your website.