DalanovumHow heavy are agency home pages?
The heaviest home page among 500 Swedish agencies sends 183.9 MB to every visitor. That is 118 times as much as the median agency's.
By Fawzi Aiboud Nygren, Dalanovum · Published · Updated – with the full measurement of 500 agencies, 20 October–4 November 2026
Short answerThe median agency's home page weighs 1.6 MB, and 41% of home pages weigh more than 2 MB. The heaviest weighs 183.9 MB.
We measured the home pages of 500 Swedish web, SEO and advertising agencies between 20 October and 4 November 2026. Everything that loads when the page opens counts, even what the visitor never scrolls down to.
How we went about it
Weight is easy to measure but hard to see. A home page can look light and still load video, fonts and scripts the visitor never notices. So we counted everything that loaded when the page opened, not only what shows.
Our responsibility and theirs
Weight is also a matter of responsibility. Visitors pay for every megabyte with their time, their mobile data and electricity, and those with the worst connection pay the most. Whoever builds a heavy home page makes a choice for everyone who visits it. Our own home page sends 157 KB. That's no record, but it shows an agency site can look good without being heavy.
Frequently asked questions
How much should a home page weigh?
As little as the content needs. The median agency in our measurement sends 1.6 MB, and our own home page 157 KB.
What makes a home page heavy?
Images, video, fonts and scripts that load at once, instead of when the visitor needs them.